They say that in order to become more effective in business or in life we should first discover what we stand for or in other words discover your "brand". A brand is not just an image or a logo...it's more than that. It's how we are perceived by the people we connect with everyday. So I asked myself what exactly is the definition of my brand. What do I stand for? Is my message clear? Do others find me credible? Do I motivate others? Not just in the blogosphere...... but in my everyday life!
On Blogger, Facebook and Twitter I can tell whether or not people relate to my message. That's the beauty of this social networking thing....you get instant responses. However, real life doesn't have a list of followers or a "like" button, and it is important to me that people know what I stand for, find me credible and are motivated by my actions in even the smallest way. I believe each and every one of us has a brand that comes with a story and a purpose attached. Our story usually consists of the struggles and successes we have experienced in life. Then we take our story and find our purpose. In other words how can I use my experiences to help others?
Here is a short synopsis of my story:
Like most women I have many different titles and play many different roles from wife, mother, daughter, friend and teacher. However, over the years I allowed these roles to define who I am and control my level of happiness and contentment with my life. Although I loved my life....I didn't always love myself and as a result neglected my needs. So I had to find time to just be me again. The me that didn't have all these other roles and titles...the me who only had herself to care for.
A few summers ago I was determined to find the time to get to know me again and to find time to acknowledge and celebrate all the things that make me fabulous. I began the amazing rediscovery of me and learning to love myself from the inside out! I am still a work in progress but I am so excited about the rest of the journey!
So then I decided to take my story and start a blog and what do you know?....there were so many women out there who felt the same way I did and who shared their stories and experiences with me. They too were ready to love themselves unconditionally and celebrate all that was fabulous about being a woman!
And ta da....a brand was born!
So now I had my brand. The next step was to find my objective. What did I want to accomplish? What steps could I take to make sure I was living my life to fulfill my purpose? Then one day it came to me through a dream or...more like a vision. If I really want to help women love themselves unconditionally why not start instilling these beliefs to young girls so they can grow into confident women! So then I started I Love Me Unconditionally a mentoring program where young girls are empowered, inspired and educated to love themselves unconditionally!
So I guess you can say that I have discovered my brand and even though life doesn't have a retweet button...I am confident that my story and message has reached and inspired some, and in turn I have been empowered and motivated to keep marketing my brand!
And as I always say...the best is yet to come!