Discovering my Brand

Saturday, March 24, 2012

They say that in order to become more effective in business or in life we should first discover what we stand for or in other words discover your "brand". A brand is not just an image or a logo...it's more than that. It's how we are perceived by the people we connect with everyday. So I asked myself what exactly is the definition of my brand. What do I stand for? Is my message clear? Do others find me credible? Do I motivate others? Not just in the blogosphere...... but in my everyday life!

On Blogger, Facebook and Twitter I can tell whether or not people relate to my message. That's the beauty of this social networking thing....you get instant responses. However, real life doesn't have a list of followers or a "like" button, and it is important to me that people know what I stand for, find me credible and are motivated by my actions in even the smallest way. I believe each and every one of us has a brand that comes with a story and a purpose attached. Our story usually consists of the struggles and successes we have experienced in life. Then we take our story and find our purpose. In other words how can I use my experiences to help others?

Here is a short synopsis of my story:
Like most women I have many different titles and play many different roles from wife, mother, daughter, friend and teacher. However, over the years I allowed these roles to define who I am and control my level of happiness and contentment with my life. Although I loved my life....I didn't always love myself and as a result neglected my needs. So I had to find time to just be me again. The me that didn't have all these other roles and titles...the me who only had herself to care for.

A few summers ago I was determined to find the time to get to know me again and to find time to acknowledge and celebrate all the things that make me fabulous. I began the amazing rediscovery of me and learning to love myself from the inside out! I am still a work in progress but I am so excited about the rest of the journey!

So then I decided to take my story and start a blog and what do you know?....there were so many women out there who felt the same way I did and who shared their stories and experiences with me. They too were ready to love themselves unconditionally and celebrate all that was fabulous about being a woman!

And ta da....a brand was born!


So now I had my brand. The next step was to find my objective. What did I want to accomplish? What steps could I take to make sure I was living my life to fulfill my purpose? Then one day it came to me through a dream or...more like a vision. If I really want to help women love themselves unconditionally why not start instilling these beliefs to young girls so they can grow into confident women! So then I started I Love Me Unconditionally a mentoring program where young girls are empowered, inspired and educated to love themselves unconditionally!

So I guess you can say that I have discovered my brand and even though life doesn't have a retweet button...I am confident that my story and message has reached and inspired some, and in turn I have been empowered and motivated to keep marketing my brand!

And as I always say...the best is yet to come!

1 comments:

Myne Whitman on March 26, 2012 at 1:35 PM said...

This is awesome! Thanks for sharing, and I wish you all the best in your mentoring program. We women really need to also love ourselves, no matter what.

Post a Comment